Technology Access Partners :: accessing medical technology

This article, published in the September 2007 edition of Orthopedic Design and Technology, discusses the need for companies to consider a new sales model in order to meet the changing demands of hospital and physician customers.

Also view a 60-minute webinar where Martin Gold discussed sales techniques to sell new and existing medical products to hospital customers in a way that results in improved sales performance.

View the multimedia presentation

This program addresses the following:

1. Traditional sales approaches and why they often fail
2. The process for developing a Clinical Champion
3. Partnering with your Clinical Champion to create a hospital strategy
4. The role of reimbursement in the sales process
5. Partnering with the hospital during the sales process