Technology Access Partners :: accessing medical technology

Are you challenged by the changing hospital purchasing environment? Are you affected by the policies hospital are imposing on their orthopedic, spine, cardiac and other device manufacturers?

During this 60-minute webinar Martin Gold and Jay Spielvogel discussed the changes in hospital purchasing practices, the way in which these changes impact the success of salespeople and strategies and tactics to improve sales.

During this 60-minute webinar Martin Gold discussed sales techniques to sell new and existing medical products to hospital customers in a way that results in improved sales performance.

This is a recording of a live, interactive webinar that was delivered to a group of Israeli life science companies to help them develop a U.S. based reimbursement strategy; including an overview of the healthcare decision makers, practical steps to ensure optimal technology coverage, proper coding and reimbursement policies and strategies for product positioning under U.S. reimbursement systems.

This is a live video interview with Martin Gold at the Orthopedic Design and Technology Conference in Fort Wayne, Indiana.

Your salespeople are busy, hard-working professionals with very little time to spare. But to be successful they need to properly navigate hospital stakeholders, collaborate effectively with hospital committees and other decision-makers and be able to understand the challenges of their hospital customers. How do you provide them with the critical economic training they need to accomplish this without taking them away from their customer responsibilities?