Our four step approach can help your salespeople master the economic portion of your product's sales cycle.
The economy is in a crisis and hospitals are negotiating more aggresively with their suppliers. Your salespeople need to be able to function in this new economic environment and understand the financial impact of your products.
Delivering your product's clinical message to hospitals and doctors is the easy part. Communicating the economic message is the challenge.
- Salespeople need to understand basic hospital finance and be capable of communicating how your product translates into revenue for your customer.
- Salespeople need to navigate the hospital stakeholders, acknowledge key decision-makers and deliver the correct clinical/economic value message to the correct stakeholder.
Medical Sales Training for Today's Sales Force
There are plenty of sales training programs on the market that will train salespeople to sell, but only the Navigating Series will train them to sell medical products.
In today's healthcare marketplace selling a medical product is about more than just discussing a product's features and benefits. Customers, especially hospitals, want to know how the product will affect their bottom line. That discussion requires your salespeople to have a working knowledge of reimbursement and the business of healthcare.
Technology Access Partners teach your salespeople the language of healthcare and help them communicate both the clinical and economic value of your products. Technology Access Partners courses provide relevant and tactical education that is reinforced through role- play simulations and scenereo-based learning.
Your people are busy, hard-working professionals with very little time to spare. How do you provide them with critical economic training without taking them away from their customer responsibilities?
Technology Access Partners now offers a full mobile library of economic audio podcasts and mLearning accessible on-the-go with any smartphone or tablet.