Stakeholder Map
Help your salespeople break out of their comfort zone, reach hospital decision makers and close sales faster
Are your salespeople suffering from:
- Erosion of margins and average selling price (ASP)
- Hospital decision-making processes that get in the way of meeting your sales and revenue targets
- Lack of knowledge or resources to support tough hospital negotiations
Have you ever found yourself saying:
"How do I grow revenue 40% when we are struggling just to maintain the existing hospital business?" or "How do I reduce the honeymoon period of my new sales hires down to 6 months from 12 to 24 months?"
The Stakeholder Map can help
It’s a tactical tool that identifies the key hospital stakeholders involved in your sales process, their roles, responsibilities and concerns. The Map incorporates your company's stakeholder- specific messaging and value propositions as well as accompanying collaterals, economic models and tools.
The Stakeholder Map helps your salespeople quickly identify important call points, the correct message to deliver to each and the appropriate supporting tools and documents to be used to further the sales process.
New salespeople will be able to quickly plot out their sales process and engage the appropriate decision-makers at the appropriate time. The Stakeholder Map will slash the learning curve for new sales hires and make them more effective faster.
Experienced salespeople will benefit from the tactical approach of identifying each of the key hospital stakeholders, never getting caught unprepared for critical committee meetings or last minute decision-makers derailing the sales process.
Click here to view a multimedia tutorial